Harness the Power of the Sotheby’s International Realty Brand.

Utilizing Web, Email, Print, Social Media and PR to promote our Tahoe and Truckee Homes to the Local and International Buying Community.

Local Expertise.  Global Reach.

We understand the unique value of a property and have developed the proper marketing plan that will provide the attention and exposure it deserves. Your home will need to be uniquely staged, photographed, and positioned to create maximum interest to help produce the highest possible financial return for our clients.

  • Complimentary staging and showing recommendations to enhance property features and value. Complimentary photo preparation.
  • Custom property video created by my partners, Vista Estate Visuals, on properties listed over 2M.
  • Professional brochures on display in high traffic locations thoughout Tahoe, Truckee, and Reno.
  • Sierra Sotheby’s introduces your home to home buyers from Lake Tahoe’s top feeder markets through affiliations with over 96 offices with 3,136 Sales Associates in significant high profile markets across California – our target market for your home
    With 9 high traffic offices locally, over 90 offices in Northern and Southern California feeder markets, 825 offices globally and over 19,000 agents working collaboratively around the world, Sierra Sotheby’s International Realty offers you true international reach with unparalleled access to the most qualified people and properties around the globe. We are also members of LuxuryRealEstate.com to further your connection to sophisticated buyers and sellers.

Tahoe Legacy magazine: We are proud to be the only brokerage in Tahoe who creates and aggressively distributes our own Real Estate and Lifestyle magazine in print, online and via email. opportunity and details.

DISTRIBUTION: 40,000 copies distributed June 15 through November 15 at high traffic locations throughout Truckee Tahoe. Additional distribution via 8 Sierra Sotheby’s office locations including Heavenly Village, Downtown Truckee, Tahoe Donner, South Lake Tahoe, Incline Village, Tahoe City and Squaw Valley.

Digital copy distributed via email to over 19,000 inboxes and featured on SierraSothebysRealty.com homepage. Direct mailed to Sotheby’s Realty affiliate feeder markets throughout Northern and Southern California.

SUMMER 2016: On Newstands Now

SUMMER 2014/15

Public Relations

We work with the Sotheby’s International Realty Public Relations team in New York in addition to our local, onsite team to garner top press in influential publications like Wall Street Journal, New York Times and Archtectural Digest. We are confident that no other brokerage can leverage these team assets and partnerships with influential media outlets on your behalf.

Unmatched Online Presence

In an ever-increasing global marketplace, sir.com attracts more consumers to search, view and inquire than any other luxury real estate website in the world. No other local, regional or national brokerage can match the exposure we drive to your property.

Email Marketing

Utilizing a technology platform that Sotheby’s Realty agents have in common, Sotheby’s International Realty makes it easy for top agents around the World to share your property details with their own sphere of influence.  VIEW SAMPLE EMAILS


Unique to Sotheby’s, we syndicate our listings via the World’s most influencial online lifestyle and real estate outlets and then provide our clients statistical reports showing how your home has been viewed online on Zillow, New York Times, Wall Street Journal, Robb Report, etc. via our different online partners.


Sierra Sotheby’s International Realty sponsors and hosts regular events to attract qualified agents and buyers to bring exposure to our significant collections of listings. Recent and upcoming events:
Sierra Sotheby’s Ski Social: SSIR hosted the top resort-market specialists in the Sotheby’s network to ski, socialize and view Lake Tahoe’s most extraordinary listings first-hand. Read More.
SIR Global Networking Event: Top Sotheby’s International Realty agents to convened in Las Vegas to network and connect qualified buyer with qualified sellers.
Lake Tahoe Luxury Home & Lifestyle Tour: Open House Tour featuring both public and private showings of our most extraordinary listings coupled with a Maserati test drive and Tahoe yacht + private jet service partnership.